Thursday, the 10th of June, the eights edition of the 2011 Effie Awarding Gala has developed, CEC Bank winning on this occasion the Effie Silver Prize.
The category within which CEC Bank has competed, respectively Sustained Success, is a new entry in the contest, and the competitors had to prove the efficiency of their advertising campaigns developed for a period of 3 consecutive years.
On the occasion of prize forwarding, Mrs. Oltea Belciuganu – Manager of Marketing and Communication Department has tanked to all those who succeeded to support for 147 years the CEC brand and to those who, during the last three years, contributed to the change of that CEC into CEC Bank.
The Effie Award Gala organized by the Advertising Association (IAA) and the Romanian Union of Advertising Agencies (UAPR), is one of the most significant events in the Romanian advertising environment, such prize being the recognition of the efficiency reached in advertising.
CEC Bank has competed for the third consecutive year after having obtained in 2009 the Gold Effie at the category of Financial Services and the Bronze Effie at the category Renaissance, and in 2010 the Silver Effie at the category of Financial Services.