Wednesday, on September 30, 2009, at the seventh edition of the competition Romanian PR Award, CEC Bank has received the trophy "Golden Award for Excellence" in Internal Communication, for the CEC Bank monthly Newsletter. The event took place in the Palace of the Parliament and joint together experts in communications from USA, Germany, Belgium, United Kingdom, Italy, Turkey and Romania.
The award was given to Mrs. Mirela Iovu, Vice-president of CEC Bank and to Mrs. Oltea Belciuganu, Manager of Marketing Directorate. To the event, have also participated Mrs. Cristina Tudose, Head of Marketing Service, Mrs. Aneta Bogdan, Managing Partner Brandyer and Mr. Robert Tiderle, General Manager Papaya Advertising.
The award for internal communication was awarded by a jury built up of: Thomas Achelis, President of the Forum for International Communications, Peter Debreceny, Chairman of the Institute for Public Relations (USA) and Vice-President of Arthur W Page Society, Simona-Mirela Miculescu, Ambassador Extraordinary and Plenipotentiary, Representative of Romania to the United Nations, Gabriela Enea, Manager of PR Directorate of the Chamber of Deputies, President of the Romanian Association of Public Relations Professionals (ARRP) and Tudor Ciubotaru, PR & Communication Manager within Pfizer Romania.
The case study submitted before the jury in this competition was: "Internal Communication Campaign for promoting CEC Bank brand", presenting the brand engagement sessions, the campaign “Strength come from us”, the CEC Bank Newsletter and the other actions undertaken during 2008.
For the same category have also competed:
- Coca-Cola HBC Romania & IMAGE PR: "Environmental care starts with my car!"
- Cosmote & V+O Communication: "Green Office – Environment protection starts with cleaning your own desk"
- Petrom & Ogilvy Group: Petrom Caravan - "the best in us"
- RBS Romania & Lowe PR: "Make It Happen!" Internal communication campaign
Two Silver awards have been granted for Cosmote and RBS.
Announcing the award, Mister Rares Petrisor, member of the jury, has told: "20 years ago I did not believe one day I shall say this: I would be glad working in CEC Bank".
The award for the "Communicator of the year" has been obtained by Mr. Mugur Isarescu, Governor of the National Bank of Romania.
Per total, six golden awards, 19 silver awards and a special award have been granted for the eight categories of the competition as well as 13 awards for the student teams competing within Junior PR Award.