CEC Bank occupied the 29th place in the top 50 of most powerful Romanian brands, according to a survey carried out by Unlock Market Research and promoted by Biz Magazine at the “Brand.ro.” Event. CEC Bank is placing on an ascendant trend, occupying a higher position compared to year 2011 (36th place), as well as to year 2010 (39th place).
Brand.ro is an event dedicated to Romanian brands, to their owners and to those who contribute to their building. At the event, the launch of the third edition of the book “The 50 most powerful Romanian brands” took place, dedicated to the Romanian brands which did not limit their achievements and reinvented themselves to face successfully the increasingly competition on a market invaded by powerful international brands. CEC Bank brand was among the Romanian brands whose successful story becomes iconic and succeeds to contour the country brand of Romania.
The “Brand.ro” event took place Thursday, the 13th of September 2012, at Howard Johnson Hotel in Bucharest and gathered branding professionals, managers and entrepreneurs, marketing and advertising professionals, opinion leaders and media representatives.