Radu Gratian Ghetea, President of CEC Bank, second ranked in the top of the most written media-promoted CEO, according to “The most media-promoted CEO in the Romanian economy” study, for the time frame between the 4th of August 2012 and the 3rd of November 2012. Mister Ghetea was quoted in his capacity of President of the Romanian Association of Banks and President of CEC Bank, in articles having as topic, the Romanian banking system, the increase of CEC Bank funding, as well as the partnership between RBS and CEC Bank.
The study carried out by the mass-media group called TRUST, did not take into account the promoting or advertising materials. The companies were selected from among leaders and each sector chosen (auto, fuels, telecommunications, insurance, banks) was represented by the heads of five companies. In total, 7 453 articles, where the relevant companies were referred to, were analyzed.
The companies with the highest number of references in articles published in written media were those of the banking sector, followed by the companies acting in auto sector, fuel sector, telecommunications sector and insurance sector.