CEC Bank is in the top of the most powerful 50 Romanian brands, according to a study made by the research company Unlock Market Research for Biz magazine and launched on Wendsday 11th of September 2013 within the conference Brand.ro
Brand.ro is an event dedicated to Romanian brands, its owners and those who contribute to brand building. Within this event it took place the launching of the 4th edition of “50 most powerful Romanian brands” book. The goal of this 4th stage of the study was to identify the power of a brand from view of its capacity to maintain itself on top, under the conditions in which brands act in an instabile economic environment.
Brand.ro event took place at Howard Johnson hotel in Bucharest and brought together specialists in branding, managers and antrepreneurs, professionals in marketing and advertisement fields, opinion leaders and media representatives.