Mr. Radu Gratian Ghetea, President of CEC Bank, has ranked second in the top of most Publicized CEOs, according to “The most publicized CEOs of Romanian economy” study, for the period between 1 January - 31 March 2013. Mr. Ghetea was nominated in his capacity of President of the Romanian Association of Banks and of President of CEC Bank, registering 47 mentions in articles on the subject of Romanian bank system or CEC Bank financing increase. Also, Mr. Ghetea was named "The Bunker of Year 2012" by the “Piata Financiara” (Financial Market) Magazine.
Mr. Ghetea had the most mentions on 27 February 2013, in articles related to ARB initiative to propose to ANPC a law draft aiming to increase the degree of awareness regarding the mediation.
The study, carried out by mediaTRUST, has not taken into account the advertising or promotion materials. The companies have been selected among the leaders and each selected sector (automotive, fuels, telecommunications, insurances, banks) was represented by the heads of five companies. In all, there have been analyzed 5.913 articles related to these companies.
The equivalent value of publicity is one of MediaTrust indices reflecting the accuracy of analyzed information. This value is directly proportional to the space given by a certain publication to an article regarding a company/person and the price of advertising in the relevant publication. Mr. Ghetea is included in this category as well, on the third place.
The companies with the highest number of media appearances have been those from the automotive industry, followed by the bank sector companies, fuel sector companies, telecommunications and insurance companies.